From the blog

Practical writing on web and growth.

From Squarespace Template to Agency-Quality Brokerage Website

May 8, 2026

From Squarespace Template to Agency-Quality Brokerage Website

Steven runs an independent insurance brokerage. One guy, a real book of business, and a Squarespace site that looked like he had signed up for the free trial and never come back to it. He wanted it to look like a real brokerage.

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The Hardest Client to Help Is the One Who Almost Hired You

May 5, 2026

The Hardest Client to Help Is the One Who Almost Hired You

A few weeks ago I sat across from a chiropractor and her office manager to talk about their website. By the end of the meeting we had a clear plan. Then they decided to handle it themselves for now.

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Why Your Website Isn't Showing Up on Google (And It's Probably Not What You Think)

May 1, 2026

Why Your Website Isn't Showing Up on Google (And It's Probably Not What You Think)

Most small business owners assume their website isn't ranking because it's not old enough, or because they haven't blogged enough, or because they need to run ads. Usually it's none of those things.

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